Marketing Book Summaries

Freakonomics’ purpose is to investigate the hidden side of . . . everything! This is a peculiar idea for a book in some ways because most others provide a single subject. This approach makes use of the greatest analytical techniques economics has to offer, but it also gives us the freedom to pursue any bizarre

Converted by Neil Hoyne is a book about the conversation that engages others, relationships that will help us identify the people that matter, and self-improvement that will help us build a culture of exploration and risk-taking. Book Title: Converted: The Data-Driven Way to Win Customers’ HeartsAuthor: Neil HoyneDate of Reading: March 2022Rating: 8/10 Table of

Trust Me, I’m Lying is Ryan Holiday’s first book and it’s about the media monster. The book explains what happens when you create and feed the monsters known as the blogs and what happens when the monster gets out of control— innocent and not so innocent people get hurt. Book Title: Trust Me, I’m Lying:

The Perennial Seller by Ryan Holiday is a book on how to create movies, books, and songs that will stand the test of time and keep on selling through time. Book Title: Perennial Seller: The Art of Making and Marketing Work that LastsAuthor: Ryan HolidayDate of Reading: March 2018Rating: 8/10 Table of Contents What Is

The Accidental Creative is about developing practices that will make you become prolific, brilliant, and healthy every day, in life and in work. Book Title: The Accidental Creative: How to Be Brilliant at a Moment’s Notice Paperback Author: Todd HenryDate of Reading: February 2018Rating: 7/10 Table of Contents What Is Being Said In Detail:   The

Story by Robert McKee is about storytelling principles that you use in screenwriting, content writing, and even life in general. Book Title: Story: Substance, Structure, Style and the Principles of ScreenwritingAuthor: Robert McKeeDate of Reading: January 2018Rating: 8/10 Table of Contents What Is Being Said In Detail:   Story is divided into four parts. Each

Made To Stick is a book that describes a framework that helps your ideas stick. The framework consists of six principles that your ideas need to have: Simple, Unexpected, Concrete, Credible, Emotional, and Stories. And to remember it easily, use the acronym SUCCES.   Book Title: Made to Stick: Why Some Ideas Survive and Others

Expert Secrets is a book about creating a marketing plan and executing on it. The book helps you pack your knowledge, skills, and expertise into a buyable format for your audience. A lot of tactics in the book are unethical and immoral, but unfortunately, all of this works and is being used by a lot

Table of Contents Book Title: Hooked: How to Build Habit-Forming ProductsAuthor: Nir EyalDate of Reading: July 2018Rating: 6/10   What Is The Book About As A Whole:   How to use the Hook model (Trigger, Action, Variable Reward, Investment) to achieve widespread attention and engagement for your product.   What Is Being Said In Detail:

Table of Contents Book Title: Never Split The Difference: Negotiating As If Your Life Depended On ItAuthor: Chris VossDate of Reading: February 2018Rating: 10/10   What Is The Book About As A Whole:   Never Split The Difference teaches us about the art of negotiating in a way that doesn’t leave anything at the table.