Marketing Book Summaries

Made To Stick is a book that describes a framework that helps your ideas stick. The framework consists of six principles that your ideas need to have: Simple, Unexpected, Concrete, Credible, Emotional, and Stories. And to remember it easily, use the acronym SUCCES.   Book Title: Made to Stick: Why Some Ideas Survive and Others

Expert Secrets is a book about creating a marketing plan and executing on it. The book helps you pack your knowledge, skills, and expertise into a buyable format for your audience. A lot of tactics in the book are unethical and immoral, but unfortunately, all of this works and is being used by a lot

Table of Contents Book Title: Hooked: How to Build Habit-Forming ProductsAuthor: Nir EyalDate of Reading: July 2018Rating: 6/10   What Is The Book About As A Whole:   How to use the Hook model (Trigger, Action, Variable Reward, Investment) to achieve widespread attention and engagement for your product.   What Is Being Said In Detail:

Table of Contents Book Title: Never Split The Difference: Negotiating As If Your Life Depended On ItAuthor: Chris VossDate of Reading: February 2018Rating: 10/10   What Is The Book About As A Whole:   Never Split The Difference teaches us about the art of negotiating in a way that doesn’t leave anything at the table.

Table of Contents Book Title: Contagious: Why Things Catch On Book SummaryAuthor: Jonah BergerDate of Reading: February 2017Rating: 8/10   What Is The Book About As A Whole:   What causes certain products, ideas, and behaviors to be talked about more? The book explains that it’s about six principles that make an idea, product, or