1. Influence — Robert Cialdini     Rating: 8/10 Read the Summary Here Date of reading: 3rd -15th of January, 2017 Description: How to influence people by using six psychological principles of reciprocity, consistency, social proof, likeability, authority, and scarcity. Impression: This is a must-read for everyone who wants to sell anything in this world (everyone is selling something). […]

1. Contagious. Why Things Catch On — Jonah Berger     Rating: 8/10 Read the Summary Here Date of reading: 22nd — 26th of February, 2017 Description: There are six elements of virality: social value, triggers, emotions, public, practical values, and stories. Impression: If you want your message heard, remembered, and be actioned-upon, then this is the right book