1. The Excellence Habit — Vlad Zachary     Rating: 6/10 Read the Summary Here Date of reading: 31st of December 2016–2nd of January, 2017 Description: “Give me a lever long enough and I will move the world!” Impression: How small changes can affect your life in big ways. This is like a butterfly effect which actually works. The […]

1. Influence — Robert Cialdini     Rating: 8/10 Read the Summary Here Date of reading: 3rd -15th of January, 2017 Description: How to influence people by using six psychological principles of reciprocity, consistency, social proof, likeability, authority, and scarcity. Impression: This is a must-read for everyone who wants to sell anything in this world (everyone is selling something).

1. Contagious. Why Things Catch On — Jonah Berger     Rating: 8/10 Read the Summary Here Date of reading: 22nd — 26th of February, 2017 Description: There are six elements of virality: social value, triggers, emotions, public, practical values, and stories. Impression: If you want your message heard, remembered, and be actioned-upon, then this is the right book